Ingredient Philosophy - Quick FAQ

Ingredient Philosophy - Quick FAQ

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What does “Ingredients First” mean?

It means every formula begins with ingredients—not trends or marketing claims.

Each ingredient is selected for its function, skin compatibility, safety, and role within a complete formulation, with an emphasis on balance and synergy.

How does sustainability guide your sourcing?

Sustainability is a decision-making standard, not a label.

We prioritize organically grown, regeneratively farmed, or responsibly cultivated ingredients when available, and choose alternatives that protect ecosystems and biodiversity.

What’s the difference between REIMI Botanicals and AYUREIMI?

Both brands share the same ethical and sustainability standards, but differ in formulation approach.

  • REIMI Botanicals combines botanicals with well-researched cosmetic actives for performance and stability.
  • AYUREIMI is rooted in traditional herbal and ritual practices, emphasizing whole, minimally processed ingredients and select traditional materials such as organic ghee.

How do you ensure transparency and safety?

We use clear INCI labeling, cosmetic-appropriate language, and supplier documentation to ensure ingredient integrity.

All products are formulated for cosmetic use and produced following Good Manufacturing Practices.

Do you use preservatives?

Yes. We preserve all water-based REIMI Botanicals products, including water-based lotions, toners, cleansers, and creams. We view preservatives as essential for your (the consumer) safety and product integrity.

Water-based skincare and haircare products are highly susceptible to microbial growth, making preservation a critical part of our formulation philosophy.

Preservatives protect against harmful bacteria, yeasts, and molds that thrive in water-rich natural formulas.

Full Ingredient Standards

To learm more about our ingredients, you can read our full Ingredient Standards FAQ below