How to Shop Cruelty-Free with Confidence

Register and you will get 15% off your first purchase, as well as a simple, practical checklist to help you identify truly cruelty-free beauty—without guesswork or greenwashing.

The term “cruelty-free” is everywhere, but not all claims are verified. With complex ingredient supply chains and inconsistent labeling, it can be difficult to know which brands truly meet ethical standards.

We created the How to Shop Cruelty-Free Checklist to give you clarity. Inside, you’ll learn how to identify certified cruelty-free companies, where to check trusted databases like those maintained by Cruelty-Free International, and which types of personal care products are more likely to involve animal testing.

It’s a calm, empowering guide designed to help you make informed choices—no overwhelm required.

What You’ll Get

  • How to spot third-party cruelty-free certification
  • Where to verify brands before you buy
  • Which products deserve extra scrutiny
  • Why certification matters beyond marketing claim