How to Shop Cruelty-Free

A Simple Checklist for Conscious Beauty

Use this guide to navigate cruelty-free personal care with confidence—without relying on vague claims or guesswork.

👀 1. LOOK FOR THIRD-PARTY CERTIFICATION

The most reliable cruelty-free claims are independently verified, not self-declared.

• Look for the Leaping Bunny logo
• Certification requires supplier verification
• Compliance is monitored over time

If a brand isn’t certified, its cruelty-free claim may not cover the full supply chain.

🔍 2. CHECK THE OFFICIAL LEAPING BUNNY LIST

The Leaping Bunny program is administered by Cruelty-Free International, which maintains a searchable database of certified brands.

• Search the brand name before purchasing
• Trust the list over marketing language

This is one of the easiest ways to shop cruelty-free with confidence.

⚪ 3. BE CAUTIOUS WITH HIGH-RISK PRODUCT CATEGORIES

Some personal care products are more likely to involve animal testing due to regulatory or safety requirements.

Pay extra attention when shopping for:

• Hair dyes and permanent color
• Chemical sunscreens
• Anti-acne or treatment products
• Products sold in countries with mandatory testing laws

✔️ 4. DON’T RELY ON “NOT TESTED ON ANIMALS” ALONE

Phrases like “not tested on animals” or “cruelty-free” are not regulated.

Ask three questions:

1. Are the ingredients tested?
2. Are suppliers verified?
3. Is there independent oversight?

Certification answers these questions for you.

🔄 5. REMEMBER: ETHICAL BEAUTY IS ONGOING

Cruelty-free is not a one-time claim — it’s a commitment.

• Brands must maintain compliance as they grow
• New products must meet the same standard
• Transparency over time matters

Look for brands that treat cruelty-free as a responsibility, not a trend.

💙 REIMI Botanicals is proudly Leaping Bunny Certified.
Explore certified cruelty-free skincare and hair care and enjoy 15% off with code REIMIBUNNY15.

Valid on reimibotanicals.com only. Excludes wholesale and third-party retailers.