We’re Leaping Bunny Certified—And Here’s How to Shop Cruelty-Free with Confidence
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We’re proud to share that REIMI Botanicals is officially Leaping Bunny Certified, meeting the highest internationally recognized standard for cruelty-free personal care! This certification verifies that no animal testing occurs at any stage of product development—including ingredients—and that our commitment is upheld through ongoing compliance.
But beyond announcing this milestone, we believe it’s just as important to empower you with the knowledge to navigate cruelty-free beauty with clarity and confidence—no matter where you shop.
What Leaping Bunny Certification Really Means
Leaping Bunny certification is administered by Cruelty-Free International, a global organization dedicated to ending animal testing. Unlike self-declared cruelty-free claims, Leaping Bunny requires brands to verify their entire supply chain.
Certified brands must commit to:
- No animal testing of finished products
- No animal testing of ingredients, by the brand or suppliers
- A fixed cut-off date to prevent future testing
- Independent audits and ongoing monitoring
When you see the Leaping Bunny logo, it’s a signal of verified accountability—not marketing language.
How to Find Truly Certified Cruelty-Free Brands
One of the most valuable tools for conscious consumers is the Leaping Bunny database, maintained by Cruelty-Free International. This searchable resource allows you to look up brands that have been independently verified, making it easier to avoid misleading or vague claims.
If a brand says it’s “cruelty-free” but isn’t listed, it may mean:
- The brand hasn’t verified its suppliers
- Animal testing may occur upstream
- The claim hasn’t been independently reviewed
Checking the Leaping Bunny list is one of the simplest ways to shop with confidence.
Which Personal Care Products Are Most Often Tested on Animals?
While animal testing is declining, it still occurs more frequently in certain product categories—often due to regulatory requirements or international market access.
Products more likely to be tested include:
- Hair dyes and colorants, especially permanent formulas
- Chemical sunscreens, particularly newer UV filters
- Anti-acne treatments with pharmaceutical actives
- Products sold in markets where animal testing is mandated, such as certain regions outside the U.S. and EU
This is why certification matters. Even well-intentioned brands can be affected by testing requirements if they sell globally or rely on ingredients tested for regulatory approval elsewhere.
The Role of Modern Science in Cruelty-Free Beauty
Animal testing is no longer necessary for cosmetic safety or performance. Today’s formulators rely on advanced alternatives such as in-vitro testing, human cell cultures, ingredient safety databases, and computational modeling—methods that are often more relevant to human biology.
Leaping Bunny certification supports these science-backed approaches, reinforcing that ethical beauty and innovation can—and should—coexist.
Why This Matters to REIMI Botanicals
At REIMI Botanicals, our formulations are rooted in respect: for plants, for people, and for the ecosystems that sustain both. We work with whole plants, marine botanicals, and thoughtfully selected cosmeceutical actives, and we believe ethical sourcing must be as intentional as formulation itself.
Choosing Leaping Bunny certification reflects our commitment to transparency, integrity, and verified cruelty-free standards—now and as we continue to grow.
Celebrate with Us
To celebrate our Leaping Bunny Certification, we’re inviting you to explore our collections with 15% off using code REIMIBUNNY15.
👉 Shop Leaping Bunny Certified
Valid on reimibotanicals.com only. Excludes wholesale and third-party retailers.
Looking for the Leaping Bunny
When you see the Leaping Bunny logo, you can trust that it represents independent verification, ongoing accountability, and a future-forward approach to beauty.
At REIMI Botanicals, cruelty-free isn’t a trend—it’s a responsibility we’re proud to uphold.
